How to Write a Product Description That Sells – 5 Actionable Steps That Make It Easy

I don’t have to tell you that the product description is the backbone of online product sales.  But you need to ask yourself – is your product description actually selling? Or is it merely giving some facts about your products? Use these 5 steps to learn how to write a product description that sells and ramp up your business!

3 Easy Ways to Improve Your Web Copy

We all struggle to get someone’s attention, especially in our web copy. Finding the perfect words that sell your product can be frustrating and difficult. However, these 3 easy ways to improve your web copy are easy, simple, and will be your new best friend.

How to Write Copy That Sells

Writing good copy that sells isn’t an easy task. In fact, it’s not a one-part task at all. There are many factors that tie together to produce winning copy. You won’t become a master writer in one blog post, but you will get some skills to increase your product sales!

The 5 Basics of Marketing Every Business Owner Should Know

Marketing is a complex skill and it’s so important. Everyone wants to know how to reach their customers better and how to create more customers. Unfortunately, in the race to get more customers, the basics of marketing are often lost.

Why Marketing is Important — Even for Small Business

People always ask, why is marketing important for me? Why should I spend my money on marketing? Am I going to see returns, or is the money going to be wasted?
 

The answer to all of those questions is simple. Money spent on marketing creates more money. When no money is spent on marketing, there is no business. That’s why marketing is important.

3 Steps to Dealing with Bad Reviews

Bad reviews can feel like a death sentence to our business. Fortunately, there are ways to use bad reviews to improve our business and actually get us more clients or customers! Follow these three simple steps and you’ll be turning bad reviews into new business in no time.

7 Abraham Lincoln Quotes For Better Marketing and Copy

You know Abraham Lincoln. Congressman, Lawyer, President, Zombie Hunter. But what you didn’t know is that good ol’ Honest Abe was actually a copywriter! Well, not really. He was a salesman – you don’t get law clients or become elected if you’re not – but not a copywriter as we think of today. That doesn’t mean we can’t get value from him, though! These 7 Abe Lincoln quotes can teach us something about copywriting – even if that’s not what he meant when he said them.