Marketing is a complex skill and it’s so important. Everyone wants to know how to reach their customers better and how to create more customers. Unfortunately, in the race to get more customers, the basics of marketing are often lost.
People always ask, why is marketing important for me? Why should I spend my money on marketing? Am I going to see returns, or is the money going to be wasted?
The answer to all of those questions is simple. Money spent on marketing creates more money. When no money is spent on marketing, there is no business. That’s why marketing is important.
You know Abraham Lincoln. Congressman, Lawyer, President, Zombie Hunter. But what you didn’t know is that good ol’ Honest Abe was actually a copywriter! Well, not really. He was a salesman – you don’t get law clients or become elected if you’re not – but not a copywriter as we think of today. That doesn’t mean we can’t get value from him, though! These 7 Abe Lincoln quotes can teach us something about copywriting – even if that’s not what he meant when he said them.